I am a designer driven by a passion for brand experiences that create connection between brands & people.

Since 2017, I’ve crafted cohesive brands & visual identities, executed successful product/packaging launches, and supported brands through digital/print design & illustration. My enthusiasm for people-first businesses informs my approach to design, ensuring that every project is grounded in a deep understanding of both the client’s goals and the audience’s needs. From freelancing for agencies to in-house senior roles, I’ve consistently delivered strategic, story-driven designs that appeal to target audiences, enhance brand consistency, and flex across verticals.

My work is characterized by a thoughtful integration of empathy with a keen understanding of business strategy, allowing me ensure that every visual element contributes to the overall brand narrative.

I get especially geeked about the hospitality industry – but I believe that spans to any people-first businesses.

Cheers!