enhancing a legacy

Corporate Travel Service (CTS) has been providing world class tours to far away lands since the company's foundation in 1965. Their mission is to enhance lives and promote culture by creating customized travel experiences that open the world to their clients. 

Corporate Travel has battled with a - literally - too "corporate" look for the bespoke products they deliver. In an age of heightened consumer reactivity to brands, CTS wanted to move the needle on the organization's image and credibility - creating an all new look and name that inspired a sense of wonderment and adventure while keeping to their pillars & heritage.