*better with age*
Dolcetto is a hospitality-focused retail store in Farmington, MI specializing in a massive (& delicious) selection of cheese, wine, and other local food & hosting goods.
Lindsay approached me to completely revamp the current brand she inherited – formerly “The Cheese Lady” – and turn it into a brand more aligned with her clientele (and herself) that can grow as her business does.
RESPONSIBLE FOR:
ART DIRECTION | BRAND IDENTITY | BRAND STRATEGY | ILLUSTRATION | CONCEPT MOCKUPS
Before: Original Store Name & Brand
After: Dolcetto Brand Lockup Retail Window
Dolcetto Brand Design Storefront Mockup
Dolcetto House Wine Bottle Design
Dolcetto Business Card Brand Design
Dolcetto Retail To-Go Bag Design
Dolcetto Retail Tag Design
Dolcetto Folding Retail Sign Design
Dolcetto Logomark Signage
Dolcetto Tote Bag Design